diff --git a/README.md b/README.md
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-# graphic_identity
+# ArKa Graphic identity
+---
+
+ArKa graphic identity is inspired by retro website/terminal software.
+It's a modern view of ASCII art, and pixel/minimalist design.
+
+## Inspiration and idea
+
+Inspiration came from the Minitel era, the ASCII art community, and cyberpunk/pre-2000 sci-fi film / video games.
+The ArKa Website was inspired by [datakra.sh by Revengeday](https://datakra.sh/), [Solar Lowtech Magazine](https://solar.lowtechmagazine.com/) and [Ploum's blog](https://ploum.net/), thanks to all of them for their marvelous work.
+
+## Colors
+
+The website uses two different color themes:
+- Night theme (default), gray text, important/link text in pastel red, and background in black.
+- Light theme, black text, important / link text in pastel red, background in pastel beige.
+
+## Images
+
+Images needs to be optimized, and dithered. Tools can be used...
 
-A presentation of the graphic identity of ArKa
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